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Why The Wrong Advice Can Really Hurt Your Business
by G.B. Oliver I have seen too many cases of small businesses seeking the advice of non-marketing professionals about their shop and products. While I understand your frustration at not selling, you...
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When a Photo Does Your Selling
by G.B. Oliver I want you to take a look at the photo below. It is from a wedding blog called Style Me Pretty. The photographer (Kristin Vining) took a photograph of the bride holding a variety of...
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The Importance of Labelling Your Products So Future Buyers Can Find You
by G.B. Oliver In November we had a family photo taken and one of the primary reasons was to use it as a Christmas card. After we got the card back and I was about to send it out to people, I realized...
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How Getting People To Ask You a Question Increases the Chance of a Sale
by G.B. Oliver Have you heard the phrase “Engaging Your Customers?” The feeling is that once you make some sort of personal contact with a potential customer, the greater chance you have of selling to...
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Outsell Your Competition With This Checklist
by G.B. Oliver I often have customers complain to me that they have too much competition. In all honesty, everyone does. But you can actually learn from your competition to make your products and...
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Do You Know Who Your Target Market Is?
by G.B. Oliver I am always amazed by businesses who don’t seem to know who their target market is. These are the primary people who are most likely to buy your products and/or services. It is one of...
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Be Careful About Sharing Your “Success” Tips – Your Competition is Listening
by G.B. Oliver I was on one a popular online store’s forums the other day where sellers talk to each other and share information. Here, I frequently see sellers who make grand declarations such as...
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Examples of Product Copy That Sells –Modcloth
by G.B. Oliver This is a regular feature of mine because when I see great marketing I just have to share. Modcloth is an online store that sells everything from fashion to home decor (or, as they call...
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Attract New Customers With “How To” Advice
by G.B. Oliver I rarely give excerpts from my ebooks, Small Business Marketing Ideas That Work!, but I will make an exception today because I want to talk about a popular trend in marketing – giving...
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Tips Your Online Store Can Borrow From TV Shopping Networks
by G.B. Oliver TV shopping networks have been a huge industry for decades and continue to bring in billions of dollars a year. They can definitely be seen as the predecessor to online shopping, as...
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Keep Your Shop Categories Attune to Seasonal Buying Habits
by G.B. Oliver As you know, your shop categories, whether on your own website or a major marketplace, are also picked up by search engines. Therefore, are they carved in stone or do you alter them...
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4 Tips to Ensure Customers Stay on Your Email List
by G.B. Oliver One of the biggest revenue streams for any online business is repeat customers. Once someone has bought from you, if they are happy, it would seem obvious that they would likely buy from...
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3 Easy Ways to Find Inspiration for New Products
by G.B. Oliver Everyone wants to come up with that next great product idea. So how do you find the innovator in you and either start or identify that next big trend? Try these tips to get inspired....
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6 Tips to Still Make Sales When Things Are Slow
by G.B. Oliver I hear online businesses complaining all the time why people aren’t buying. There is definitely a slow down after the holidays as people have bills to pay and spending may be limited....
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How to Make Your Online Store More Appealing to Busy Shoppers
by G.B. Oliver Last week I wrote about altering your shop sections/categories to make them more in sync with seasonal buying habits. For example, adding categories for Mother’s Day, Prom, Cinco de...
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Mother’s Day Marketing Ideas for Your Online Shop
by G.B. Oliver The North American Mother’s Day holiday (May 12th) is one of the biggest buying holidays of the year. If you have products that appeal to this target market, are you making it obvious on...
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New Trend: Selling Your Products in Online Magazines’ Marketplaces
by G.B. Oliver Are you really thinking outside the box when it comes to where to sell your products? Right now, you probably have your own online store. But a wider distribution channel is always the...
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Is Your Online Shop Taking Advantage of the $4.7 Billion Market for Grad Gifts?
by G.B. Oliver A 2012 survey by BIGInsight showed that Americans will spend more than $4.7 billion on gifts for students graduating college or high school. The average gift price is $99.94, and they...
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How to Factor Your Labor into Your Prices So You Actually Make Money
By G.B. Oliver Pricing is a critical component of marketing. Before you start envying the volume of sales of another online store, you have to remember, large quantity doesn’t translate into large...
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5 Companies Changing The Online Shopping Experience
by G.B. Oliver On Monday, CNBC published their list of 50 companies that they feel are “disruptors” – companies that are changing the way their industry traditionally operates. In the retail sector,...
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