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3 Easy Ways to Be a Walking Billboard for Your Small Business
by G.B. Oliver Are you maximizing the exposure of your business, starting with your everyday life? Once you walk out the door, you can become a walking billboard for your small business in many ways....
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Stop Killing Your Profit Margins with Special Packaging Customers Don’t Care...
by G.B. Oliver Sorry if the headline is harsh, but I want you to make money! I was doing a consultation on a very nice online jewelry shop, and the seller was making the same mistake a lot of other...
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Marketing Case Study: How Much Success Do You Want and Can You Handle It?
by G.B. Oliver The dream of a lot of entrepreneurs is to set up an online shop and then hope for thousands of orders to come their way. But is that really want you want and what you can handle?...
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Marketing Case Study: Keep Other Small Businesses’ Success in Perspective
by G.B. Oliver We are quick to be envious of someone else’s success and wonder what we are doing wrong, but sometimes we are not looking at the big picture and their success may not be as great or...
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Marketing Case Study: Pricing Products Low Doesn’t Mean They’ll Sell
by G.B. Oliver I like to read forums because it gives me perspective on what problems are facing small business owners. The most common one that tends to come up is how to price your products and...
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Categories You Should Be Adding to Your Online Shop This Time of Year
by G.B. Oliver When Google searches your online shop, they search your shop sections/categories/departments, so it doesn’t hurt to update them from time to time, especially when it comes to seasonal...
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Wake Up Call! How Much Money Are You Really Making In a Year, Selling Online...
by G.B. Oliver My last three blog posts have been case studies, based on real businesses, because I see the same problems cropping up over and over and I want to clarify for you, whether you should...
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Target Practice! Increase Your Sales NOW, With These New Target Market Ideas
by G.B. Oliver I have helped a lot of small businesses during my career (and close to 600 more since launching my online business last November!) and one thing I always encourage, is to think of all...
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Product Photography I Love! One King’s Lane’s Text Fly-outs
by G.B. Oliver Are you using your product photos to point out or highlight unique features and/or uses for your products? It can be a really effective selling tool. Online retailer One Kings Lane is a...
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8 Creative Holiday Marketing and Promotional Ideas for Your Online Shop
by. G.B. Oliver If you sell online and are looking for some creative marketing ideas to help increase holiday sales at your online shop, try some of these: 1. Don’t Just Promote Gift Ideas – Position...
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